New ways of making money : Axis Bank

I logged into my online account on Axis Bank today and this is what I found

They have come up with a new security initiative for doing bank to bank transfers and the user has to pay for it. They do not even give you the option of doing the transaction without using the enhanced security. If you don't use their new security mechanism then you cannot use the bank to bank transfer feature.

I am just amazed at how the banks find new and innovative ways to make money. Also the online transfer on Axis Bank is generally bad. They take ages to transfer money from one bank to another and also the user interface seems to be stuck in the 17th century.